PUMA SE

PUMA SE is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria. Founded in 1948 by Rudolf Dassler following the split from his brother Adolf's Adidas, it has evolved into the third largest sportswear manufacturer globally, operating in over 120 countries. PUMA SE designs, develops, and markets innovative footwear, apparel, and accessories under its core brand, emphasizing speed and performance for athletes in football, running, training, tennis, golf, and motorsports. Notable innovations include the pioneering screw-in stud football boot in 1952, the revolutionary PUMA KING in 1970, the RS-Computer shoe in 1985, and the laceless DISC System in 1991. Through acquisitions like Cobra Golf in 2010, it expanded into golf equipment, while partnerships with elite teams such as Manchester City FC, Scuderia Ferrari, and Formula 1 underscore its motorsport heritage. With around 18,300 employees, PUMA SE generates sales primarily through wholesale channels across Europe, the Americas, and Asia-Pacific, blending sports functionality with lifestyle appeal to push cultural and athletic boundaries.