Wise plc

Wise plc is a British financial technology company specializing in global money transfers and cross-border financial services for personal and business customers. Founded in 2011 by Kristo Käärmann and Taavet Hinrikus, it originated from the founders' frustration with high bank fees for international payments, leading to innovative solutions using the real exchange rate with transparent, low-cost fees. Headquartered in London, Wise plc offers key products including the Wise Account for holding over 50 currencies, sending and receiving money, international debit cards, Wise Business for enterprise transfers and team management, and Wise Platform enabling banks and businesses to integrate cross-border payment capabilities. The company serves millions of active customers worldwide, processing billions in quarterly cross-border volumes while maintaining profitability. Formerly known as TransferWise, it rebranded in 2021 and listed publicly that year, emphasizing speed, fairness, and accessibility in international finance across regions like Europe, Asia-Pacific, and North America.